Katherine Flacco

Senior brand copywriter crafting ecommerce-first storytelling for home and lifestyle brands—where clarity meets conversion.
From product pages and emails to long-form content, I translate product features into customer value across digital touchpoints, with work supporting products sold through retailers including Ulta Beauty, Amazon, Saks Fifth Avenue, Target, Walmart, and Nordstrom.
Outside the office, I’m a reader, DIY devotee, and chaos wrangler — navigating family adventures with two kids and an energetic Labradoodle.

Ecommerce Product Storytelling - iDesign

21st September 2025

Product Copy for Ulta Beauty

Goal: Highlight product features with SEO-friendly copy to drive confident purchases
Role: Wrote PDP copy across 70+ SKUs with optimized keywords
Impact: Scaled consistent brand voice while improving discoverability and enhancing the ecommerce experience

6th November 2025

Product Copy for Amazon

Goal: Reposition a kitchen organizer as cosmetic storage to reach new customers
Role: Crafted PDP copy with consistent brand voice
Impact: Expanded audience and reinforced clear, consistent messaging across ecommerce

15th January 2026

Product Copy for Nordstrom

Goal: Launch a premium kitchen collection on Nordstrom.com
Role: Wrote elevated, benefit-driven PDP copy aligned with Nordstrom’s brand standards
Impact: Positioned the collection as premium and reinforced product value for a high-end ecommerce audience

Walmart.com • 15th January 2026

Product Copy for Walmart

Goal: Launch a new coir mat product category on Walmart.com
Role: Wrote benefit-driven PDP copy introducing the product and its value
Impact: Helped establish category presence and guided shopper understanding in a new online segment

15th January 2026

Product Copy for Staples

Goal: Launch exclusive office-category products on a new marketplace
Role: Wrote benefit-driven PDP copy tailored to office shoppers
Impact: Established clear category positioning and product relevance on Staples

Let's Work Together

Good copy starts with a conversation. I’m all ears — and all words.